Digital Badging for Employers

Portrait of staff at distribution warehouse smiling at camera

97% of U.S. recruiters believe that credentials will be important in their company’s consideration of whether to hire someone over a candidate without credentials.*

* source: Ellucian. (2019) “Credential clout : How higher ed can prepare for an evolving job market ” retrieved from
https://www.ellucian.com/assets/en/white-paper/credential-clout-survey.pdf.

Offering digital badges is a strategic investment in the development and recognition of your employees, contributing to a positive work culture and ensuring that the workforce remains skilled, motivated, and competitive in their respective fields.

Employer Advantages

Verified Skills
- Trusted "seal of approval" for employers validating existing talent or potential hires; reduces HR time.
Employee Retention
- Align potential candidates with jobs that maximize already proven skills/interests.
Enhance Brand Marketing
- Significant social media benefit: thousands of brand marks flooding LinkedIn, X (Formerly Twitter), Facebook, etc.
Manage Employee Professional Development
- Easily identify individuals with specific skillsets to create diverse work teams.
Up-Skill Employees
- Enhance your workforce by creating your own credentials; motivate employees to drive their own professional development.

Badge Earner

Motivate Participation
- Provides instant recognition for achievement.
Engagement and Retention
- Working harder to earn badges = better grades and increased engagement.
Life-Long Learner
- Older degrees can be enhanced with new credentials, maintaining professional relevance.

Our Services

What does a digital badge contain?
- A digital badge is a visual representation of an achievement, skill or credential earned by an individual in a digital format.
- It typically includes metadata such as the issuer, criteria for earning the badge and evidence of the accomplishment, providing a portable and verifiable way to showcase one's skills and accomplishments across various online platforms.
Why use digital badges?
- The viral marketing impact is ENORMOUS:
  - Talent Development
  - Employee Retention
  - Professional Development

"Digital badging at Northwood Tech is quickly becoming an opportunity for the college to partner with employers and employees to gain the skills needed in today's fast-paced environment. We already have a number of requests to meet the needs of multiple businesses." ~ Ryon List, Director, Curriculum & Assessment, Digital Badging Facilitator